Smart Trust [Leadership Book Release]

SMART TRUST: Creating Prosperity, Energy, and Joy in a Low-Trust World, a highly anticipated new book on business leadership, is being released today.   Written by Stephen M. R. Covey & Greg Link, co-founders of CoveyLink, this book project stems from their significant experiences in leadership training and influencing influencers.


This book comes out at a crucial time- attendees at the World Economic Forum have identified the #1 challenge to economic growth as the loss of confidence and trust. With a forward written by Indra Nooyi, Chairman & CEO of PepsiCo, and advance praise from many leaders within their industries, this release is sure to be received by an interested audience.


Smart Trust is without doubt one of the most powerful and seminal books of our age.” --Warren Bennis, Professor USC author of Still Surprised: A Memoir of a Life in Leadership


"Smart Trust persuasively demonstrates that trust is the key to our new global reality. This powerful book shows how to regain trust, prosper, and experience more energy and joy in the process." - Muhammad Yunus, 2006 Nobel Peace Prize Winner


"Smart Trust is an insightful and actionable guidebook for creating high trust teams and cultures that spark innovation and growth. It teaches how to analyze both people and situations to make 'smart' decisions by managing risk and optimizing possibilities.  Those aspiring to influence people, enhance performance, and increase innovation will want to read to read this insightful book and master its principles." -Clayton M. Christensen, Professor, Harvard Business School, author of The Innovator's Dilemma


...and many more such accolades from leaders of companies including DirecTV, Frito-Lay, Eli Lilly, AT&T, Procter & Gamble, Lenovo, and Deloitte.


In the context of the global crisis, 'trust' is an important concept to master.  With untrustworthy governments, corporations, and financial institutions, the world seems to be a low-trust environment. It has been shown that high-trust environments are more productive and satisfying. Higher trust increases energy and joy and therefore prosperity, argue Covey and Link.  The book creates a framework for viewing trust and goes in depth on the judgement required  for 'Smart Trust'.


“Trust is like the air we breathe- when it’s present, nobody really notices; when it’s absent, everybody notices.” --Warren Buffett


Learn more & buy a copy at


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