By: Iffat Tafseer
Social media marketing helps build your brand and drive revenue. Brands that neglect social media can crumble!
Social media marketing is a tool to elevate your business by approaching directly to your potential customers. It is a conductive way to drive significant traffic towards your website. It extends the road to link building, engage traffic, improves your brand awareness, promotes your brand to a considerable extent and builds an honest relationship with the customers.
Today, about 82 percent of small business owners are using social networking sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to leverage their businesses. According to a survey conducted by Hubspot, the statistics show that 92% of marketers think that social media marketing is imperative for their business and bring about an increased 80% traffic to their websites. Social media has now become a standard way of communicating for individuals as well as businesses. According to eMarketer, the Customers spend 20% to 40% more on products to those companies who engage with them on social media.
Let’s dive more into it and get to know how social media marketing is helping small businesses to earn massive revenues.
· Boosts brand recognition
To make your business Standout in the competent digital market is the most laborious task these days. Social media helps you in bringing your distinct identity on the internet. It is a powerful networking tool that aid in building brand awareness. According to a study conducted by Social media today, it was found that about 83% of customers connect to the brand on Facebook while 53% on Twitter. Social media networks help broadcast your brand’s voice and content to your target audience thus elevating your brand's identity.
· Improve brand loyalty
Apart from offering discount coupons to your customers in developing your brand’s reliability, social media marketing is the next milestone to achieve. Make loyal customers by reaching them via social networking platforms. A report published by Texas Tech University revealed that brands that are active on social media channels could engage more customers and enjoy greater loyalty from them. When you engage the public on social media, you will build connection and rapport by providing useful information, entertainment, and help your followers without asking for anything in return. In this way, you will gain the trust of your customer, and they start considering you as an entity that cares about them which can make a huge difference in a competitive market.
· Build connections with like-minded business professionals
Building better relations is very important in this social media world. Whether you are LinkedIn building your professional network or responding to your tweets, it’s imperative to manage some time to connect with like-minded professionals. But, how will you do that? I have got an idea. Create the content you want and set it up for the whole week. Pop onto social media 15 minutes in the morning and at night to respond to comments and reach out to like-minded business professionals. It will allow you to make reliable connections.
· Amplify sales and generate leads
Sales are incredibly vital to the growth of any business. The sales process begins with getting to know your buyers and building strong relationships with them. Social media is an ideal platform to create new, trusting relationships with your potential customers. If you execute them well, your social media page will elevate your sales and give you a better shot at gaining your customer's attention. Moreover, social media can help you collect more leads and improve your e-mail list. Publishing and posting relevant content to both your brand and audience is a way to generate new leads and illustrate what your business has to offer.
Social media marketing has now become the basic necessity to run a successful business. If you are not active on social media platforms, then you will hardly survive in this competent digital world.
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Author’s bio:
Iffat Tafseer is a computer system engineer. She works as a content writer at Perks logic for a site PennySaviour. She has many of her blogs published on divergent topics including Tech, lifestyle and traveling.