We in the startup world all too often get caught up in a vicious cycle. Investors want to see traction. Well if traction = users, how the hell am I supposed to demonstrate traction if I can't raise any F*%#^&$ money to get users!
It's a tough question that has left many a startup floating motionless in the startup Purgatory.
A company I ran across recently has come with an ingenious way to solve this problem. Wahooly wants you to forget about raising money and start raising traction. Instead of raising money and spending a bunch of it in trying to get users and maybe just maybe one or two of those users will be an influencer.
That process sucks.
Instead Wahooly takes a small little piece of your company and immediately connects your product in to a whole truck load of influencers. Your company gets a shortcut and you don't have to sell off a big chunk of equity.