Jeff Wasden, owner of PROformance Appeal took a failing company and turned it around to being awarded Business of the Year and Best of the Best. Wasden points out during difficult economic times businesses pull back on promotional items and professional memberships which handicap businesses. People do business with people―that is what draws business in. Industry and community partnerships have businesses value―it can be everything to a business. Equally as important is building a culture of involvement. Wasden noted, evaluate where you want to go, what your passion is, and join business chambers to establish yourself and not just to grow your business. Growing your business is something that follows. Establishing business relationships and giving back are at the forefront.
By following his interest in politics Wasden (chair of Business Leaders for Responsible Government and the Legislative Action Committee) within the South Metro Denver Chamber organized the Elevate Colorado 2010 Governors Forum, an event for business and community leaders surrounding the gubernatorial conversation featuring former Governors Bill Owens, Richard Lamm, Mayor John Hickenlooper, Dan Maes and Tom Tancredo. Wasden commented that it was an event not to steer people a specific way but to inspire people to stand-up and do something.
- Entrepreneurial Tightrope: Personal successes count, too (usatoday.com)
- The American Jobs Act: can it succeed? (boston.com)