The Next Generation of B2B: How the Millennial Buyer is Changing B2B Sales & Marketing with Adam Vasquez, CEO of Sacunas

Please join Colorado Business Roundtable and Vistage as they welcome Sacunas CEO Adam Vasquez for his presentation, "The Next Generation of B2B: How the Millennial Buyer is Changing B2B Sales & Marketing." REGISTER HERE

Thursday, March 30, 2017
4:00 PM – 6:00 PM MDT
ICOSA Event Center
4100 Jackson Street
Denver, CO 80216

Millennials are igniting a transformation in B2B sales & marketing and becoming key purchase decision makers. In this session, we’ll share results of our study of 2,000 millennial B2B buyers and learn what drives their B2B path to purchase behaviors.

From Facebook to Glassdoor, we’ll discuss the channels and content types that matter to millennials, learning why this group is digital by default, socially savvy, and engaged with cause marketing. As this data impacts the evolution of B2B, we’ll give insights on transforming your business to attract and retain millennial buyers.

Three Keys To Success:

·        Digital is the most important sales and marketing channel for B2B millennial buyers

·        Content marketing needs to focus on helping millennials learn about your products and services in video format

·        Brands need to evolve to have meaning, beyond the products that they create


Meet Adam Vasquez, President & CEO of Sacunas

As President and CEO, Adam‘s vision is to make Sacunas the leading business-to-business agency in the world.

With more than 18 years of leadership, management and marketing experience, Adam supports agency clients with extensive knowledge in the automotive, transportation, manufacturing, and technology sectors across North America, Europe and Asia.

He has supported programs for a number of agency clients, including TE Connectivity, Solera Holdings, Philips, PennDOT, Baker International, and Gannett Fleming Engineers to name a few. As a consultant he has worked with General Motors, Ford, Avaya, Bank of America, the US Department of Transportation, US Department of Homeland Security, Department of Defense, State of California, and the State of Michigan.

Prior to joining the agency, Adam was the Chief Marketing Officer for Solera (NYSE: SLH) based in Dallas, Texas.

Adam holds a bachelor’s degree from Randolph-Macon College, and master’s degrees in e-commerce and business administration from University of Maryland.