Colorado is known for its beautiful landscapes and vibrant communities. The creative work done in the tourism & outdoor recreation industry help make these experiences known and accessible to millions of people each year. While there are many doing great things, these finalists stand above and beyond in deserving of recognition.

Colorado Tourism Office, Regional Branding Task Force

Based on widespread dissatisfaction with travel regions created more than 20 years ago and named mostly by points on a compass, the Colorado Tourism Office formed and 11-person, widely representative Regional Branding Task Force to identify and brand new travel regions aimed at inspiring consumer awareness, driving industry collaboration, and inspiring destination development strategies. This project will be felt for many years to come as destinations embrace the opportunities to activate the new travel regions with both local residents and visitors.

Check out the Connect & Collaborate interview here.


VISIT DENVER won the honor and responsibility of serving as host city last May for the U.S. Travel Association’s annual international trade show, IPW. This show attracted more than 6,000 international trade and media from more than 70 countries to transact around $4.7 billion worth of travel bookings in the Colorado Convention Center. The exposure from this show is expected to attract about 400,000 new international travelers to Denver and Colorado over the next three years, creating nearly $700 million in additional travel spending.